BRYAN RIVERA

Writer | Copywriter | Author

About Me

In 2010, I came across a book by Oliver Sacks that sparked my interest in psychology and neuroscience. I became captivated by the world of behavior and cognition and decided to pursue it academically.

That’s when I discovered copywriting.

I began writing a variety of blogs and articles as I gained expertise in topics such as attention, emotion, motivation, decision-making, and language. Soon I was using my expertise to write social media content for clients. Today I’ve written a variety of short and long-form copy for businesses and agencies that adhere to each brand’s voice.

Follow me and let’s connect.

Resume

“Advertising is not about being clever; it’s about finding a truth that connects the product to the user.”

—Wayne Best, creative director, Kirshenbaum Bond

Overview

The following is a curated selection of my work. To see more samples click on the navigational links above.

My journey through digital marketing and content creation has been diverse. From crafting compelling copy to amplifying brand presence, I’ve navigated various industries. I’ve also contributed to nonprofit causes, event marketing, and journalism. With a background in Cognitive Science and Psychology, I approach each project with a blend of creativity and analytical insight.

Landing Pages

I’ve specialized in crafting impactful landing pages that capture attention and drive action. By maintaining brand voice and tone consistently, I ensure a cohesive user experience. Through collaboration with creative teams, I conceptualize and execute marketing campaigns that deliver measurable results.

SEO (Search Engine Optimization)
Persuasive Writing
Brand Voice Consistency
Storytelling

By understanding the target audience and leveraging data-driven insights, I’ve developed compelling messaging that resonates with viewers. My ads are designed to capture attention, convey value propositions effectively, and drive desired actions. Through strategic placement and optimization, I ensure maximum impact and ROI for advertising campaigns.

Targeted Ad Copy
Emotional Appeal
Benefit Focused Messaging
Data Driven Insights
Call-to-action Implementation

Publications

My articles cover a wide range of topics, from fashion to psychology. With expert insights and engaging storytelling, I offer valuable perspectives tailored to different audiences. Whether it’s style advice or translating complex concepts, I aim to captivate and inform with every piece.

Menswear Style Magazine
Adventist Today Magazine
The Haystack
71.5 Magazine

Social Media

Crafting engaging social media posts is where I shine. I tailor content to resonate with specific audiences, ensuring it aligns with brand identity and values. By leveraging storytelling techniques, I create posts that spark conversations and foster community engagement.

Engaging Content Creation
Case studies that celebrate architecture
Exclusive access to design insights
Visual Content Integration
Strategic Hashtag Usage

Email Marketing

I have a talent for crafting impactful email campaigns that engage audiences and drive action. With personalized content and compelling messaging, I effectively communicate value propositions. Through strategic timing and testing, I optimize results for clients.

Ignited Conference
Andrews University
MedRecruiting
Kettering Health

“The truth isn’t the truth until people believe you; and they can’t believe you if they don’t know what you’re saying; and they can’t know what you’re saying if they don’t listen to you; and they won’t listen to you if you’re not interesting.”

– William Bernbach

Bryan Rivera